AI subscriptions in the UK: all prices
24 AI plans from 6 providers with a price in the UK – in GBP, incl. 20% VAT (as of 29 October 2026).
- ChatGPT Plus
- £20.00per month · ≈ €23.93
- Cheapest chatbot plan
- Google AI Plus£4.49 · per month
- Price level
- 1.5% above medianRank 26 of 30 countries
- Tax
- 20% VAT
Last checked How we check
AI chatbots: prices in the UK
| Plan | Monthly | Annual (per month) | ≈ euros | vs. medianof all countries |
|---|---|---|---|---|
| ChatGPT Go | £7.00 | – | €8.38 | +4.7% |
| ChatGPT Plus | £20.00 | £16.67 | €23.93 | +4% |
| ChatGPT Pro (entry tier) | £89.00 | – | €106.49 | +3.4% |
| ChatGPT Pro | £200.00 | – | €239.30 | +4.5% |
| Claude Pro | £18.00 | £15.00 | €21.54 | -1.1% |
| Claude Team Standardper user | £22.50 | £18.00 | €26.92 | +5.3% |
| Claude Max 5x | £90.00 | – | €107.68 | -1.1% |
| Claude Team Premiumper user | £113.00 | £90.00 | €135.20 | +5.7% |
| Claude Max 20x | £180.00 | – | €215.37 | -1.1% |
| Google AI Plus | £4.49 | – | €5.37 | +7.7% |
| Google AI Pro | £18.99 | – | €22.72 | +3.3% |
| Google AI Ultra (5x) | £79.99 | – | €95.71 | -4.3% |
| Google AI Ultra (20x) | £189.99 | – | €227.32 | +3.3% |
| Mistral Le Chat Pro (students) | €7.19* | – | – | -0.8% |
| Mistral Le Chat Pro | €17.99* | – | – | -0.8% |
| Mistral Le Chat Teamper user | €29.99* | – | – | -0.8% |
| Microsoft 365 Personal with Copilot | £8.49 | £7.08 | €10.16 | +1.6% |
| Microsoft 365 Family with Copilot | £10.49 | £8.75 | €12.55 | -3.5% |
| Microsoft 365 Premium | £18.99 | £15.83 | €22.72 | +3.3% |
| Microsoft Copilot Business (Add-on)per user | £23.18* | £19.32* | €27.73 | +4.5% |
| Microsoft 365 Business Standard + Copilotper user | £26.06* | £21.72* | €31.18 | +5.1% |
| Microsoft 365 Business Premium + Copilotper user | £35.42* | £29.52* | €42.38 | +4.8% |
| Perplexity Pro | £20.00 | £16.67 | €23.93 | +8.8% |
| Perplexity Max | £200.00 | – | €239.30 | +4.5% |
* The provider lists prices excluding VAT – we added the tax rate the provider states.
Tax in the price
In the UK, digital subscriptions are subject to VAT at 20% (as of 2026-10). All prices on this page include the tax as the provider charges it in the UK.
Source: gov.uk/vat-rates
Price level compared with other countries
In the UK, ChatGPT Plus & Claude Pro cost on average 1.5% more than the median of the 30 countries with tax-inclusive prices (index 101.5, rank 26; 1 = cheapest country). Adjusted for purchasing power – measured against local price levels – the index is 78.9: the plans feel 21.1% cheaper in the UK than in the median country.
World Bank purchasing power factor (2025, private consumption): 0.7015 GBP per international dollar. Go to the AI Price Index →
Recent price changes in the UK
Since we started tracking on 28 October 2026, none of the chatbot prices in the UK has changed. We check daily.
Frequently asked questions
How much does ChatGPT Plus cost in the UK?
ChatGPT Plus costs £20.00 per month in the UK (incl. 20% VAT). On an annual plan it is £16.67 per month.
Which AI subscription is cheapest in the UK?
The cheapest paid chatbot plan in the UK is Google AI Plus at £4.49 per month.
Do AI subscription prices in the UK include tax?
Yes. Prices include 20% VAT, as the providers charge it in the UK.
Is AI more expensive in the UK than elsewhere?
In the UK, ChatGPT Plus & Claude Pro cost on average 1.5% more than the median of all 30 countries (rank 26; 1 = cheapest).