AI subscriptions in Italy: all prices
25 AI plans from 6 providers with a price in Italy – in EUR, incl. 22% IVA (as of 29 October 2026).
- ChatGPT Plus
- €23.00per month
- Cheapest chatbot plan
- Google AI Plus€4.99 · per month
- Price level
- at the medianRank 18 of 30 countries
- Tax
- 22% IVA
Last checked How we check
AI chatbots: prices in Italy
| Plan | Monthly | Annual (per month) | vs. medianof all countries |
|---|---|---|---|
| ChatGPT Go | €8.00 | – | 0% |
| ChatGPT Plus | €23.00 | €19.17 | 0% |
| ChatGPT Businessper user | €26.00 | €21.00 | 0% |
| ChatGPT Pro (entry tier) | €103.00 | – | 0% |
| ChatGPT Pro | €229.00 | – | 0% |
| Claude Pro | €21.96* | €18.30* | +0.8% |
| Claude Team Standardper user | €25.67* | €21.96* | +0.4% |
| Claude Max 5x | €109.80* | – | +0.8% |
| Claude Team Premiumper user | €128.38* | €109.80* | +0.4% |
| Claude Max 20x | €219.60* | – | +0.8% |
| Google AI Plus | €4.99 | – | 0% |
| Google AI Pro | €21.99 | – | 0% |
| Google AI Ultra (5x) | €99.99 | – | 0% |
| Google AI Ultra (20x) | €219.99 | – | 0% |
| Mistral Le Chat Pro (students) | €7.31* | – | +0.8% |
| Mistral Le Chat Pro | €18.29* | – | +0.8% |
| Mistral Le Chat Teamper user | €30.49* | – | +0.8% |
| Microsoft 365 Personal with Copilot | €10.00 | €8.25 | 0% |
| Microsoft 365 Family with Copilot | €13.00 | €10.75 | 0% |
| Microsoft 365 Premium | €22.00 | €18.25 | 0% |
| Microsoft Copilot Business (Add-on)per user | €26.64* | €22.20* | +0.4% |
| Microsoft 365 Business Standard + Copilotper user | €29.80* | €24.84* | +0.4% |
| Microsoft 365 Business Premium + Copilotper user | €40.60* | €33.83* | +0.4% |
| Perplexity Pro | €22.00 | €19.08 | 0% |
| Perplexity Max | €229.00 | – | 0% |
* The provider lists prices excluding VAT – we added the tax rate the provider states.
Tax in the price
In Italy, digital subscriptions are subject to IVA at 22% (as of 2026-10). All prices on this page include the tax as the provider charges it in Italy.
Source: europa.eu/youreurope/business/taxation/vat/vat-rules-rates/index_en.htm
Price level compared with other countries
In Italy, ChatGPT Plus & Claude Pro cost on average about the same as the median of the 30 countries with tax-inclusive prices (index 100.4, rank 18; 1 = cheapest country). Adjusted for purchasing power – measured against local price levels – the index is 101.6: the plans feel 1.6% more expensive in Italy than in the median country.
World Bank purchasing power factor (2025, private consumption): 0.6448 EUR per international dollar. Go to the AI Price Index →
Recent price changes in Italy
Since we started tracking on 28 October 2026, none of the chatbot prices in Italy has changed. We check daily.
Frequently asked questions
How much does ChatGPT Plus cost in Italy?
ChatGPT Plus costs €23.00 per month in Italy (incl. 22% IVA). On an annual plan it is €19.17 per month.
Which AI subscription is cheapest in Italy?
The cheapest paid chatbot plan in Italy is Google AI Plus at €4.99 per month.
Do AI subscription prices in Italy include tax?
Yes. Prices include 22% IVA, as the providers charge it in Italy.
Is AI more expensive in Italy than elsewhere?
In Italy, ChatGPT Plus & Claude Pro cost on average about the same as the median of all 30 countries (rank 18; 1 = cheapest).